Background:
Network News was head to head with competitor publication Network Week in terms of circulation.

Scope:
Creative and copywriting for a direct mail campaign and magazine

Creative Challenge:
To increase readership, create a hard hitting advertising and direct marketing campaign for Network News that introduces personality and engages audiences. 

Big Idea:
A strong campaign copy theme based on fitness to perform combined with a unique visual identity featuring unique images of mesh sculptures representing the human side of networking. Copper ink to reflect wires and networks . This was used across advertising and direct mail over a period of a year.

Results:
Increased circulation month on month achieving a total 50% increase over the year, and increased advertising revenue 25%. Network News became the Networking market leader.