News: London's calling? One Great George Street venue advertising campaign.

One Great George Street, one of Westminster's more prestigious event venues, has pushed forward in its marketing drive with a new strategic Summer advertising campaign focusing on its Central London location.

The award-winning conference and wedding venue offers first class facilities and standards of service, with its magnificent four-domed Edwardian building. Perfect for wedding receptions, conferences, meetings, gala dinners and drinks receptions alike.

With a high-level clientele of royalty, business leaders, political figures and stars of stage and screen, One Great George Street is truly a venue for all occasions with a great range of amenities and a fantastic service to match.

"We split this push down two distinct routes." says creative director, David Parker. "First we designed a traditional above-the-line advertising campaign which we further split into separate messages for Conferences, Events, Weddings and General. And second was a below-the-line eMarketing campaign that would incentivise an existing customer base to make contact."  

News: Dominion Gas: an international oilfield supplier, launch A safe pair of hands movie at Houston Offshore Technology Exhibition- the biggest exhibition in the world for the oil and gas industry. 

Using the theme of evolution of life, a mime artist and voice over narration are used to draw a parallel with the evolution of Dominion Gas - a company that has evolved considerably over the last few years, and is the market leader in its field in the North Sea. Simplicity of the idea is key to getting across an impactful message in a world dominated by powerpoint presentations. The power of voice and hand gesticulation.

News:  University of London: goes back to the future with 'A sense of space' venue website launch and new brochure. To generate awareness of Senate House as the new London venue for conferences and events. 

Using the iconic view of the Senate House building as brand hero and translating this in outline illustrative form captures the essence of this landmark buidling thoughout. The campaign brings the building to life by using the illustrative line to represent a quickening pulse on the flash holding page, and copy line  a sense of anticipation. The homepage will reveal a 24 hour time lapse flash movie showing a day in the life of Senate House. 

The copywriting theme of senses is used seamlessly throughout the website and brochure, from the holding page a sense of anticipation, through to the key selling points of venue, a sense of occasion, and a sense of space etc. Having your event here is a multi-sensory experience.

Test blog