Telling the brand story

Your greatest brand asset is a great story.  Humans love authentic, compelling, inspiring stories. A story about your product's origins, or its ingredients, or its design. Story beats data every time. 

 

The most important two things in branding are: be different and be interesting. The worst crime is to be the same as others and/or to be dull. That doesn't mean you have to be zany! It means you have to engage people before you can get them to act (i.e. to buy from you). 

 

Most purchasing decisions are made with our hearts not our minds: we buy what we want not what we need. In fact even when we think we are buying with our heads we are usually lying to ourselves. Research shows that when we buy a house (the biggest thing most of us will ever buy) we are hugely emotional in our decision. We fall in love with houses. Recognise this and make your customers 'fall in love' with your brand. 

Our approach is to tell a great story, and engage on an emotional level with your customers. To identify and bring out your brand hero, ensuring that your product or service gains maximum attention, and generates the desired action.

This has been at the heart of our work and motivates us today and every day.  

Our approach to creating a successful and differentiated brand is founded on the psychology of human development. Brand conciousness evolving through the following stages:              Sensation Perception  Motivation  Memory Learning Communication Personality Strategy "The visualising of any desire as may be held by an individual will come to pass with the individual acting in the manner that the desire is held." Edgar Cayce

 

 brandbooks. For expert copywriting and creative ideas.
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