Background:
Historically the University of London facilities have been used mainly by academic /university clients. Following major refurbishments the University of London now plan to attract new customers for conferences and events in Senate House and additional spaces within the University's 'Bloomsbury Precinct'

Scope:
Creative ideas and copywriting for website and brochure.

Creative Challenge:
To generate awareness that Senate House is the new venue for conferences and events.

Big idea:
To make the iconic view of the building the brand hero, and use it throughout in different photographic, illustrative and animated styles. The copy takes from the heritage of Senate House and portrays it's future potential as a great venue for conferences and events. 

Results:
Tbc